Story of the day
The Hong Kong e-commerce market has experienced robust growth of 24% y-o-y in 1H22 during the fifth wave of Covid. But the growth rate has started to normalise to the mid-teen level from July 2022.
The Hong Kong e-commerce market has experienced robust growth of 24% y-o-y in 1H22 during the fifth wave of Covid. But the growth rate has started to normalise to the mid-teen level from July 2022.
The sector is likely to maintain double-digit growth in 2023-2025. We estimate the market to grow at a CAGR of 13% p.a. to reach around HK$47bn from 2021-2025.
Leading Hong Kong e-commerce player
DBS Group Research likes leading e-commerce players with sizeable product offerings and platforms adopting an omnichannel retail approach, integrating offline and online shopping experiences.
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