How to Write the Perfect Update?

Marketing on LinkedIn helps companies engage a community of professionals to drive actions that are relevant to their business. And some tricks to fine-tune your LinkedIn Updates could often enlarge the impact and create more noises with less effort. Here are some key takeaways:

• Keep the Updates short (<150 words) and succinct with a hint of thought-provoking questions/hashtags at the end.
• Use the “Content Suggestions” function to find shareable contents by followers and employees.
• Use visuals, images (1200x627 pixels) and videos (30-120 seconds).
• The 411 Rule: For every 4 pieces of engaging contents about your audience, include 1 piece of content about you from another source and 1 piece of content about you.

Once the Update is ready, ask yourself the question, “Would I click on this?”

To learn more, please click here.